Before people can believe in a brand, there has to be something worth believing in.
We turn ideas into identities with a clear point of view, built to be recognized, remembered, and chosen.
Because a strong brand doesn't just get attention.
It gives people something to gather around.
Selected branding projects
Tescan - Accelerating the Art of Discovery
Brand identity for one of the world's leading manufacturers of scanning electron microscopes.
Splash - Car Wash China
Brand identity for one of China's leading car wash networks.
Bohemia Film Awards
Identity for an international film awards platform connecting filmmakers around the world.
Levels - Prague
Branding for one of Central Europe's largest entertainment destinations.
TGU - The Game University
Identity for a new multidisciplinary university built for the gaming generation.
(then)
spreading the word
Content Design
Belief becomes powerful when it becomes familiar.
We build the visual language, campaigns, motion and content that keep brands present wherever their audience is.
One identity. Many expressions. Always recognizable.
Brands we have worked for
Rituals
Brand
Brand strategy
Positioning
Naming
Visual identity
Design systems
Brand guidelines
Art direction
Content
Creative direction
Campaign concepts
Social content
Motion design
Illustration
Graphic design
Key visuals
digital
Web design
Interactive experiences
Prototyping
UI design
Web development
Digital brand experiences
THE
PROTOCOL
( 01 )
SELECTIVE ADMISSION
Good work needs attention.
We take on a limited number of projects so we can get close to the problem, understand the details and stay involved from the first idea to the final execution.
Less volume. More involvement.
( 02 )
CALCULATED EMOTION
People rarely remember what a brand said.
They remember how it made them feel.
We start with the reaction we want to create, then build the strategy, language and visual world around it.
Attention is temporary. Affinity lasts.
( 03 )
ABSOLUTE DOGMA
A brand becomes believable when everything feels like it came from the same mind.
Strategy, language, design, motion and digital experiences should all reinforce the same idea.